In practice, telecommunications carriers may lead such action, which allows the use of its billing system. The leading position among companies operating in the telecommunications market gain those knowledge about the preferences of customers will use the fastest and create the basis for their services immediately sold.

An integrated Billing, CRM and Workflow provides a comprehensive customer service by allowing the operator to define not only new types of services, service packages, tariffs, discounts, but also allow the creation of the various links of individual services.

The system helps to define the processes necessary for supporting the implementation of retail offer. This is possible through the circulation of orders and configurable business processes connecting CRM, Call Center, Warehouse and financial system.